An Interview with Kelowna small business owner, Angie Bricker by LoLo Loves Local
We sat down with Angie Bricker, founder and owner of Kelowna’s favourite vintage consignment store, Stone Fox Clothing. Located in Downtown Kelowna at #2 -1331 Ellis Street, the store offers unique pieces at affordable pricing.
Could you tell us a bit about Stone Fox Clothing and Consignment?
“Stone Fox is a vintage forward store with a modern twist.” Carrying a variety of pieces from classic Levis denim and band tees, to retro dresses and pleated trousers, the store is arranged to showcase curated consigned vintage in a modern way.
Stone Fox’s History
How long has Stone Fox been in the local community?
“We started as Georgie Girl almost nine years ago.”
How do you manage the Stone Fox Brand?
Angie curates her selection of new and used clothing with hand crafted reworked pieces and showcases additional stock from other local businesses including a selection of handmade jewelry and a collection of oversized organza scrunchies, made by Stone Fox Manager, Amanda. “When I originally started out, I had a slightly or somewhat different mandate then what it morphed into over the years, and I felt that it was appropriate to update the branding to fall in line with where we had gone over those years – a more sleek and modern upscale adventure in vintage fashion.”
How do you celebrate your regulars?
“We do have a lot of very frequent customers that know that the more they drop in, the more likely it is that they’re going to find that gem that they’ve been seeking.” Angie celebrates her customers and maintains intimate relationships with them “We just love them so much! …We know them by name, we know their style, we know a lot about them, (and) their lives. We have a lot of fun, a lot of laughs and it’s just great to feel that we’re a part of a community of people that appreciate what we do.”
What are your favourite local shops?
Angie is a strong advocate for her local community and was happy to share some of her favorite local spots. “Chaibaba Tea House is one of my favorites. Underground music, which is just next door to us, Sprout Bakery, I go there quite often and love their avocado toast… Textile Apparel on Pandosy Street downtown has some wonderful organic clothing there and Mosaic books… I could go on and on…, there are so many amazing independent standout businesses in Kelowna, it would be hard to touch on (all of) them.”
How do you support local businesses and other independent retailers?
As a retailer of unique products herself Angie values the variety and vibrancy that smaller, independent retailers offer the retail space. Angie highlights the importance of shopping within her community. “I think the more that people appreciate the small… independently own businesses, in their local areas, the more vibrant the local economy is… every small independent retailer has something unique to offer.”
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Samantha: “Thank you for meeting with me. You’re welcome. First off, can I ask you to describe stone Fox for us?” Angie: “Stone Fox is a vintage forward store with a modern twist, also carries some modern clothing but 80% of the product that we have in this store and apparel is vintage from the 60s 70s 80s and 90s, that’s presented in a modern way to show you that you don’t have to be looking like you’re wearing your grandma’s clothes when you go out.” Samantha: “And what made you start the company that was originally Georgie girl? Is that correct?” Angie: “Yeah, was it we started as Georgie girl almost nine years ago, eight and a half years ago. And last year I rebranded to Stone Fox Clothing. The store, when I originally started out had had a slightly or somewhat different mandate, then what it morphed into over the years. And I felt that it was appropriate to update the branding, to to fall in line with where we had gone over those years for more than kitschy “pin-uppy” store, you know, in its conception in 2012 to modern, you know, a more sleek and modern upscale adventure in vintage fashion, In 2019.” Samantha: “So, if I understand correctly, there’s a mix of vintage and curated modern pieces that’ll be found in the store; is that correct? It looks like you support a lot of different smaller local businesses here as well.” Angie: “Yes, absolutely. And we do reworked clothing as well. We have quite a large section of reworked clothing, that is some for a lot of it from Vancouver. Some of it we actually make ourselves. Our manager (Amanda) makes beautiful big organza scrunchies and we carry local jewelry as well Canadian made jewelry.” Samantha: “How do you celebrate your regulars? I imagine a store of this nature has a handful of people who swear by your brand.” Angie: “Well, yeah, we do. We do have a lot of very frequent customers that know that then the more they drop in the, the more likely it is, they’re going to find that gem that they’ve been seeking. And, um, how do we celebrate them all? We just love them so much. You know, we know them by name, we know their style, we know a lot about them, you know, their lives. Um, and, um, you know, and, and they share, we share a lot. We have a lot of fun, a lot of laughs and, and it’s just, it’s great to, we feel like that we feel that we’re a part of a community of people that appreciate what we do. And, um, that makes it amazing… It’s all about those people that love what we do and we love them back.” Samantha: “Perfect! So, we’ve talked about how you support local businesses here in the store. Can you give a shout out to a few of your favorite local places?” Angie: “Some local places here in Kelowna? Absolutely. We’ll Chaibaba Tea House is one of my favorites. Underground music, which is just next door to us, Sprout Bakery, I go there quite often love their avocado toast just like everyone else. textile apparel on Pandosy Street downtown has some wonderful organic clothing there and Mosaic books you can’t go wrong there. I could go on and on Actually, I’m trying to think is there somebody that you know, like, really, there are so many amazing independent standout businesses in Kelowna, it would be hard to touch on them.” Samantha: “Yeah, of course. It sounds like you’re doing quite a lot to support. And that is exactly what we love to hear.” Angie: “Well, I think the more that people appreciate what is, you know, the small, independent businesses, independently own businesses, in their local areas, the more vibrant the local economy is. Now, visitors don’t come to Kelowna to shop at the mall. Like I’m not saying that sometimes they don’t. But the mall is generally the same stores as you would get anywhere else. And so that’s not exactly a wonderful, you know, unique experience, even though you might get something that you like, but we don’t want the downtown Kelowna to be I mean, wouldn’t be very attractive. It would if it was full of you know, big box stores, of course, you know, and every every small independent retailer has something unique to offer.” Samantha: “Yes, Being downtown, you really get a sense of the smaller community and the uniqueness of Kelowna!” Angie: “That’s right!… And so, it shouldn’t be this (way) you know? I think it shouldn’t be just the visitors who are appreciating it and loving it, all of the Okanagan should be supporting the local independent businesses and all.” Samantha: “So they can stay alive through the winter times.” Angie: “Exactly! You know, and just bring that all together for everybody. But I think a lot of people are really understanding that they’re really getting it… Don’t let down your independent businesses because if they go you’re either gonna have… shuttered up spaces or you’re going to have businesses that just don’t have that vibrancy. Samantha: “We’re definitely for the support of live local, shop local, love local!